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Telecom Industry
Recommendation system
About client
VM Touch point recommendation system Multiclass model defines probability to buy specific add-on products in comparison to other available products.
Task
VM Touch point recommendation system Multiclass model defines probability to buy specific add-on products in comparison to other available products.
Description
Next best offer approach. Used as an advance recommendaion system for inbound channels (Call Center, Mobile App, Web-site, Retail chain, etc.) to maximize expected net ARPU increase. Trigger to score is customer’s interaction within the inbound channel, result is recommenda on of 3 best products. All product and contact policy, limitations and restrictions included in prediction logic.
Result
Response rate increased +25%
Recall (coverage) increased +12%
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